Check a product

Pricing

The reading is free. Pay for time.

Check any product for free. Pay when you want it watched every week, or when you want a person to go deeper than public evidence can.

Free

£0no sign-up

Where does my product stand today?

  • Verdict, moat strength and threat pressure, with confidence
  • The threats behind the reading, and the top signals in full
  • The full report, every signal, factor and move, with a PDF to keep: free with your name, email and company
  • A snapshot: refreshable every 90 days
  • Unlisted: only people with the link can see it
Check a product

Monitor

£29per product, per month

Or £290 a year: two months free

Know within a week when something starts testing your moat.

Founding price for the first 100 members, kept for as long as you stay. £49 a month (£490 a year) after that.

  • Your report rebuilt every week, in full depth
  • An alert in Slack, by email or through the API the week a serious new threat appears
  • Up to three competitors' moats tracked alongside yours
  • Next moves kept current as the evidence changes
  • A dated record of moat and pressure that builds every week, ready for your board or investors
  • Cancel any time

No payment until monitoring launches. Your founding price is held for you.

Audit

48hfrom kick-off to findings

Your moat, read in depth by a person who does this for a living.

Priced to scope. Tell us what you need and you'll have a quote within one working day.

  • Every rival that matters: launches, funding, pricing and packaging moves
  • The AI and platform features closing in on your product, and how close they are
  • Where your moat is thinnest, with the evidence behind each call
  • A prioritised 90-day plan, walked through with you on a call
  • Three months of weekly monitoring included, so you see whether it's working

No obligation. A quote within one working day, findings within 48 hours of kick-off.

What does the email unlock?
Every signal with why it matters, the reasoning behind each moat factor, and every next move. The verdict and both readings are free for everyone, with or without an email.
Can I keep my report private?
New reports are unlisted: anyone with the link can see them, but they stay out of search results and off our examples.
What's a founding place?
The first 100 members pay £29 a month (or £290 a year) per product for as long as they stay subscribed. After that, monitoring is £49 a month (£490 a year) for new members. Joining the waitlist holds your place, and nothing is charged until monitoring launches.
How is an audit different from the free report?
The report reads public evidence automatically. An audit is a person going further: talking through your market with you, checking every serious rival by hand, and turning it into a plan you can act on this quarter. Findings arrive within 48 hours of the kick-off call.
What happens to the reading if I pay?
Nothing. Paid plans add time and depth. Nobody can pay to change a verdict, a score or a signal, and owner corrections are labelled as theirs.

Nobody can pay to change a reading.